SMC collaborated with Artika to enhance its online sales and visibility, addressing customer pain points throughout the buying journey and leveraging social media, which significantly improved customer satisfaction and operational efficiency.

Project Leads: Charmi Sanghvi, Cooper Raposo, Nick Green, Nicole Wu

Consultants: Julia Turliuk, Will Cooper, Ethan Carley, Taylor Johnson

SMC helped Massif EV refine their brand partnership pitches for large retailers by providing a thoroughly researched and strategically enhanced pitch deck, developing actionable marketing initiatives, and creating a guide on best pitching practices.
Project Leads: Rishi Goel, Matthew Tran, Ishaan Agnihotri, Talia Wright

Consultants: Hai Lin Do, Shiraz Sigouin, Dylan Zheng

SMC crafted an MVP website for Blackleaf Capital, fostering online presence to attract sponsors, bridge racial gaps, and promote finance education.

Project Leads: Jordan Kim, Rishi Goel

Consultants: Ariz Babul, Elizabeth He, Charmi Sanghvi, Salonee Singh

SMC revitalized Studio330's digital presence, devising a multi-pronged strategy encompassing refined brand assets, competitive analysis-based promotion strategies, and user-friendly templates. This approach empowers the holistic yoga studio to create a strong and cohesive online identity, fostering its community in Kingston.

Project Lead: Emily Gwin

Consultants: Elizabeth He, Nicole Wu, Kelly Xu, Will Cooper

Smith Marketing enhanced Theta Trading Co’s branding and marketing strategies, crafting a comprehensive brand guide, engaging graphic content, and a social media strategy, resulting in increased engagement and positive client feedback.

Project Lead: Lisa Qiu
Consultants: Austin Gust, Joshua Cheung, Jennifer Dong, Alyssa Lee, Alexandru Ionita

SMC collaborated with Feel Good Gummies, crafting a brand guide and tailored social media strategies for Instagram and TikTok, effectively addressing their lack of brand identity and social media presence, and delivering successful results.

Project Leads: Jack Morse and Lisa Qiu
Consultants: Jessica McDougall, Alyssa Lee, Ariane Guyonnet, Jennifer Dong, Kelly Xu, Megan Fowler, Robert Lim

SMC collaborated with Quick As A Wink Theatre Company to establish a cohesive brand identity, developing a comprehensive brand guide and tailored social media strategies for Instagram and Facebook, enhancing engagement and fostering a consistent online presence.

Project Leads: Lisa Qiu
Consultants: Emily Gwin, Kelly Xu, Robbie Lim, Alyssa Lee

SMC collaborated with Classic Juice Co. to refine their brand image, creating a comprehensive brand guide and reworking their logo to ensure consistency and scalability, resulting in an impressive impact and successful implementation of recommendations.

Project Lead: Jack Morse
Consultants: Austin Gust, Joshua Cheung, Jennifer Dong, Jordan Kim, Ariane Guyonnet

SMC collaborated with JobSite360 to enhance their branding, create a new website, and develop effective social media strategies, leveraging skills in website development, graphic design, and branding, while focusing on clear communication and comprehensive planning for success.

Project Lead: Nicole Stevens
Consultants: Alexandru Ionita, Jennifer Dong, Lauren Pereira, Ariane Guyonnet

SMC partnered with The Garden Strathcona to enhance brand awareness, website SEO, and social media engagement. By providing a comprehensive solution involving website optimization, social media strategy, and adapting to COVID-19 challenges, the team helped drive growth in the competitive market.

Project Lead: Aidan Alderson

Consultants: Cat O’Brien, Jack Morse, Aarti Patel