SMC developed a new Squarespace site that effectively captures the brand’s essence, showcases its corporate social responsibility efforts, and facilitates franchising inquiries. The final product enhanced 31 Aikalima's digital presence and credibility, exceeding their expectations.

Project Leads: Salonee Singh, Ella Lane, Ariz Babul

Consultants: Mabel Hong, Griffen Lee, Eileen Kong, Isabella Gao

SMC collaborated with Artika to enhance its online sales and visibility, addressing customer pain points throughout the buying journey and leveraging social media, which significantly improved customer satisfaction and operational efficiency.

Project Leads: Charmi Sanghvi, Cooper Raposo, Nick Green, Nicole Wu

Consultants: Julia Turliuk, Will Cooper, Ethan Carley, Taylor Johnson

SMC amplified Propel’s brand awareness, developed strategic partnerships, and crafted a cohesive social media and brand ambassador strategy, enhancing Propel's market entry and engagement.

Project Lead: Emily Gwin

Consultants: Peter Desantis, Ella Lane, Shiraz Sigouin, Anna Cumming

SMC partnered with HSBC Bank Canada, delivering a two-phase project to formulate a successful marketing strategy for their student chequing account product, achieving objectives and impressing senior stakeholders.

Project Lead: Jordan Kim
Consultants: Peter DeSantis, Charmi Sangvhi, Matthew Tran, Talia Wright

SMC collaborated with Canadian Tire's national ecommerce team to optimize owned-brand and micro-season pages, leveraging extensive research to redesign critical web pages and develop best practices, delivering recommendations that have already made an impact.

Project Lead: Jack Morse
Consultants: Ariane Guyonnet, Rishi Goel, Megan Fowler, Jessica McDougall, Peter DeSantis

SMC worked with Skytek Office Solutions to enhance their digital presence by revamping their social media strategy and optimizing their online platforms, addressing challenges posed by the COVID-19 pandemic and standing out in a competitive industry.

Project Lead: Aidan Alderson
Consultants: Aarti Patel, Alyssa Lee, Peyton Southam, Robert Lim

SMC partnered with Avybe, a revolutionary content creation and social media platform, to enhance brand awareness and user engagement. By refining branding, implementing social media strategies, and optimizing SEO efforts.

Project Lead: Michael Gallant

Consultants: Lisa Qiu, Jack Morse, Deborah Adebola-Dada, Rishi Goel

SMC rebranded Physioactive, a Thornhill-based physiotherapy clinic, focusing on personalized care and well-being. They developed a comprehensive brand guide and a user-friendly website aligned with the new branding.

Project Lead: Jacqueline Hall

Consultants: Veronica Dyment, Alexandru Ionita, Mika Backman