Peter Drummond

peter@psdgstrategy.com | LinkedIn

As Principal and co-founder at PSD+G Strategy Group www.psdgstrategy.com, Peter has devoted 30 years to helping his clients achieve business success. With his wisdom, wit and creativity, partnered with a keen desire to understand their dna and core strategic challenge, Peter has earned a loyal following among big brands, start ups and not-for profits. His passion is building purpose-driven brands, especially those with social impact.

Peter has led the business and brand strategic work at Corus Entertainment, Bio-K+, Natural Products Canada, Canada Post, Kijiji, Open Blue Sea Farms (Panama), Shoppers Drug Mart, Live Nation, as well as Ocean Nutrition Canada, and 48North Cannabis.

Credited as co-creator of LEVEL5 Strategy Group, a national leader in strategy consultancy, prior posts include running a strategy consultancy in Montreal, as well as an identity and design firm in Toronto within Cossette Communications Group.

With a passion to share his knowledge and experience and help grow a new generation of thinkers, Peter teaches at the Smith School of Business at Queen’s University as an Adjunct Professor, teaching Marketing Strategy for the Executive MBA National and Americas programs.

Peter has a BFA in Communication Arts & Design from Virginia Commonwealth University and attended the Graduate School of Business Executive Management Program at Columbia University.

Peter is also co-founder of 32 Degrees Ventures. A social impact firm committed To change the impact of ice on water . For more information join our conversation:  www.weaare32degrees.com.